Head of eCommerce – Mother’s Earth
Full time
Remote – Europe
We’ve teamed up with the fastest-growing change for good laundry brand, Mother’s Earth, who are now in the market to secure an Head of eCommerce to join their rapidly scaling team!
About Mother’s Earth
At Mother’s Earth, we believe every choice we make at home should contribute to a healthier future. We’re on a mission to protect what matters most by creating trusted, effective home care products that are free from harmful ingredients. Born from a personal need for safer alternatives, we’ve grown into a movement driven by transparency, responsibility, and a deep commitment to redefining care in everyday life.
After strong and consistent growth, we are entering our next scale phase: building the foundation for a €100M+ business. Ecommerce is our primary growth engine. and we are now ready to give it a single, clear owner
This is a unique opportunity to take ownership of our ecommerce operations across multiple markets and Shopify stores, ensuring a seamless and consistent experience for customers.
You’ll play a key role in building and optimizing the online shopping experience, driving growth, and supporting a brand that truly makes a difference.
The Opportunity
Until now, ecommerce at Mother’s Earth has grown through speed, talent, and grit. What we need next is clarity, structure, and ownership.
As Head of Ecommerce, you will:
own the entire ecommerce engine
design the systems, team, and operating rhythm
turn strong execution into predictable, scalable growth
reduce founder dependency by being the single accountable owner
This is a build + scale role
Key Responsibilities
1. Growth & Scaling
Own ecommerce revenue growth going from 8 figures to 9+ figures
Design the ecommerce roadmap aligned with company goals
Own ecommerce KPIs and reporting
Translate ambition into clear priorities and trade-offs
Lead international scaling across multiple Shopify markets
2. Ecommerce System & Structure
Design the ecommerce operating model (roles, ownership, cadence)
Define how ecommerce works with other departments
Build the right balance between in-house team and external partners
Create clarity on “what ecommerce owns vs influences”
3. CRO, UX & Conversion Strategy
Own the ecommerce CRO strategy and prioritisation framework
Ensure the site becomes the best possible expression of performance insights
Work closely with Performance & CRO specialists on offers, funnels, and landing pages
Focus on RPU, AOV, CVR, subscription performance, and retention
You are not expected to personally build pages or write copy, but you must know what “great” looks like and how to scale it.
4. Launches, Trading & Execution Excellence
Own ecommerce readiness for campaigns, product launches, and peak moments (e.g. BFCM)
Design launch processes that work under pressure
Ensure fast, high-quality execution across teams and partners
Create feedback loops: launch → learn → improve
5. Leadership & Culture
Build and lead a high-performing ecommerce team
Create clarity, accountability
Be calm under pressure and decisive when it matters
Model ownership, pragmatism, and ambition
Requirements
Have scaled a DTC ecommerce business beyond €30M
Have built or significantly evolved an ecommerce team and operating model
Are comfortable owning end-to-end ecommerce, not just parts of it
Think in systems, not tasks
Are commercially sharp and data-literate
Can say “no” as confidently as you say “yes”
Thrive in fast pace, high pressure environments
Our Setup Today
- 4 Shopify stores across Europe
- External Store Manager focused on execution
- External dev team
- CRO agency
- Strong in-house Performance, CRM, LTV & Data leadership
Your role is to turn this into a coherent, scalable ecommerce organisation.
Why This Role Is Special
You will design the ecommerce function, not inherit one
You will have real decision authority
You will work directly with founders and leadership
You will help build a brand that genuinely improves families’ lives
You will shape the ecommerce engine behind a future €100M+ business
Why Join Us?
Ready to roll up your sleeves and build something that truly matters? This is your chance to lead, create, and leave your mark - bringing a purpose-driven brand to life across Europe. If that excites you, we can’t wait to meet you.
Benefits:
• Rewarding base salary + bonus
• Remote working
• Opportunity to be a part of one of the fastest growing brands in Europe!
If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!